Privacy Policy

This policy explains what information Lifto (“we”, “us”) collects when you visit lifto.world, why we collect it and the choices you have. We keep it short and in plain language.

What we collect

• Email sign-ups. If you join the Lifto list, we collect your email address, your first name if you give it, the time you agreed, the page you signed up on, your browser language and time zone, and how you first found our site (for example the website or ad campaign that referred you).
• Lifto AI Project Assessment. If you take the assessment in the Lifto app (app.lifto.world), we collect the answers you give: your project's name, links, X handles and posts, concept paper link, team details, your Telegram handle and any other platform you choose to share. To write your readiness report, Lifto AI reads those answers together with public information about the project: the X posts you link, your website and product pages, your concept paper, and public X account statistics from TwitterScore. We keep the answers and the report to review your project and contact you about it.
• Fundraise registration and wallets. If you connect a wallet and register a project with Start raising, we store your public wallet address and the project details you enter. Wallet addresses are public on the blockchain; we never ask for private keys or seed phrases.
• Analytics cookies (only if you accept). Pages you visit, approximate location (country and city, from your IP address), device and browser type, and how you arrived. Google Analytics may also give us anonymous, grouped estimates of age range and interests. We never see these for you as an individual.
• Advertising cookies (only if you accept). Pixels from Google, Meta, TikTok, LinkedIn, X and Reddit that let us show Lifto ads to people who visited our site, and measure whether those ads work.
• Basic server logs. Our hosting provider records technical data such as IP address and request time to keep the site secure and running.

Why we use it

• To send you the emails you asked for: Lifto updates, new launch alerts and occasional promotional offers.
• To review projects, write Lifto AI reports and contact founders about their assessment or fundraise.
• To understand which pages and channels bring visitors, so we can improve the site and app.
• To show relevant Lifto ads on other platforms, only if you allowed advertising cookies.

Your consent and choices

• Analytics and advertising cookies load only after you choose “Accept” or switch them on. Your choice applies to both lifto.world and the Lifto app, so you only answer once. You can change your choice any time with Cookie settings.
• Marketing emails are sent only if you ticked the consent box. Every email includes an unsubscribe link, and unsubscribing takes effect promptly.
• You can ask us to show, correct or delete the data we hold about you by emailing privacy@lifto.world.

Who we share it with

We do not sell your personal data. We use service providers to run the site and app: our hosting and database providers (Vercel, Neon), Filebase for project images, Anthropic (Claude, which writes Lifto AI reports), TwitterScore (public X statistics), Google (Forms, Analytics, Ads), Microsoft Clarity (analytics, only if you accept, with form inputs hidden), and, only if you accept advertising cookies, Meta, TikTok, LinkedIn, X and Reddit. These providers process data under their own privacy terms and may store it outside your country.

How long we keep it

We keep your email until you unsubscribe or ask us to delete it. Assessment answers and reports are kept while your project is under review or listed, and deleted on request. Analytics data is kept for up to 14 months. Cookie choices are stored in your browser until you clear them.

Children

Lifto is not intended for anyone under 18, and we do not knowingly collect their data.

Not financial advice

Content on Lifto, including research articles and project pages, is for information only and is not financial advice. Backing early-stage projects is risky.

Changes and contact

If we change this policy, we will update the date above. Questions: privacy@lifto.world.