Community
Building in public: how the Lifto 60-second weekly update works
After a Lifto raise, founders post one 60-second update every week. What to include, a simple three-part template, and why a steady rhythm builds more trust than big announcements.
After raising on Lifto, founders post one 60-second video update every week. Each update covers what shipped, what the team learned and what comes next. It's short on purpose: short enough to keep doing every week, and long enough to show real progress.
Key takeaways
- One update, every week, 60 seconds.
- Three parts: shipped, learned, next.
- Bad weeks get updates too. Silence costs more trust than bad news.
- Updates live on the project page, so new backers can read the whole story.
Why does Lifto ask for weekly updates?
Most projects are loud at their fundraise and quiet after it. Backers are left guessing whether anything is happening. A weekly rhythm turns progress into something people can see, and it gives every backer the same information at the same time.
Why only 60 seconds?
Because a format that takes an afternoon to produce gets skipped the first busy week. Sixty seconds of a founder talking over their screen can be recorded in one take, on the same day, without a video team.
What should a weekly update include?
- 0 to 20 seconds, what shipped. Show it on screen. One feature, fix or release is enough.
- 20 to 40 seconds, what you learned. A user insight, a number that moved, or something that didn't work.
- 40 to 60 seconds, what's next. The one thing you'll ship before the next update.
Show, don't announce. A ten-second screen capture of a new feature beats a paragraph about it.
What if nothing shipped this week?
Post anyway. Explain what blocked you and how you plan to get past it. Backers can handle a slow week. What erodes trust is a missing one.
How do backers use the updates?
Updates stay on the project page in order, so anyone arriving late can watch the project move week by week. Over time, that record says more about a team than any Demo Day pitch.
Backing early-stage projects carries real risk, including the loss of everything you put in. Nothing on Lifto is financial advice. Do your own research and only back what you can afford to lose.
Frequently asked questions
How often do Lifto founders post updates?
Every week, as a 60-second video.
What goes into a Lifto weekly update?
What shipped, what the team learned and what comes next.
Where can backers see past updates?
On the project's page, in order, so anyone can follow the full history.
